The Observer

Meet Selin Ciftci

Selin is an architect, curator, and writer working between Budapest, Istanbul, Milan, and New York. With degrees in Architectural Design from Politecnico di Milano and Critical, Curatorial & Conceptual Practices from Columbia University, New York she approaches design as a form of close observation — collecting, recording, and turning the overlooked details of a place into objects, exhibitions, and spatial experiences.

Fearless Yet Grounded

We believe color is a psychological tool. Our approach layers vibrant tones with vintage textures to create environments that evoke warmth and absolute individuality.